Pathways to Start

We worked with Highlands and Islands Enterprise to create a series of short documentary-style case studies designed to inspire new business start-ups across the Highlands and Islands.

Filmed across multiple locations in Moray and Argyll, the project focused on real people and real businesses, capturing honest stories around starting out, overcoming barriers and building something sustainable within their communities.

Each film was designed for web and social, delivered in both landscape and portrait formats with and without captions. The content combined natural interviews, observational b-roll and a warm, human visual style to create a relatable and encouraging message, motivating viewers to take their first step and engage with the programme.