The CoBenefits of Enhanced Rock Weathering

UNDO spreads crushed silicate rock such as basalt on agricultural land, enhancing soil health while removing carbon dioxide from the atmosphere through a process called enhanced rock weathering.

Discover how this mineral-rich rock benefits soil fertility, soil biology, crop yield and health.

We created a multi asset campaign to support UNDO’s comms plan to explain the multi faceted benefits of the Enhanced Weathering process.

We engaged with scientists, farmers and industry experts to create a number of narrative video assets and a suite of images and supported UNDO’s internal team with distribution.