Greenland/Yakuri 23

alt=“Ice Climber climbing on ice cap in Greenland climbing during an expedition to capture a still and video campaign for RAB, filmed by JHP Visuals"

Client: RAB/ Lowe Alpine

Date: 2023

Location: Greenland

Talent: Georgia Tindley

Photographer/Cinematographer: Jimmy Hyland

Photographer/Cinematographer: Ryan Balharry

Expedition and Production management: Jimmy Hyland

In collaboration with RAB athlete Georgia Tindley, we were asked to pitch ideas to create a unique, real world multi discipline ‘Asset Library’.

It was important that we generated authentic content of multiple ranges of RAB equipment in use, in the real world.

So, in August 2023 we headed to West Greenland to capture running, hiking, climbing and lifestyle ranges. Greenland seemed like the obvious option because it provided multiple opportunities for serius and committing adventures from one central base.

We spent 10 days trekking self supported along the Arctic Circle Trail, where we captured an assortment of Hiking, running and lifestyle imagery and then spent a number of days on the ice sheet capturing running, ice climbing and lifestyle images with a totally different backdrop.