How to Talk About Sustainability So People Listen

A free guide for purpose-led teams

We work with organisations doing vital work in sustainability, climate, and community impact. But one thing we see again and again, great ideas that struggle to land because the messaging isn’t clear, confident or human.

That’s why we’ve created a free guide: How to Talk About Sustainability So People Listen.

It’s short. It’s practical. And it’s designed to help you cut through noise, jargon and green fatigue.

What’s inside?

This guide is built for teams who know what they stand for, but need help expressing it. Whether you're writing a funding application, launching a campaign, building a brand, or updating your website, this is for you.

Inside you’ll find:

• A breakdown of why sustainability messaging often fails

• Common traps like guilt trips and buzzwords

• What to say instead (with real-world examples)

• A simple framework to help your message connect

Who is it for?

This guide is ideal for:

• Charities and nonprofits

• Climate and environmental organisations

• Ethical brands and B Corps

• Anyone working in impact and storytelling

Whether you're a comms team of one or a growing organisation, this will help you sharpen your language and build trust with the people you need to reach.

Why we made it

At JHP Visuals, we spend our days helping purpose led organisations tell their stories clearly and powerfully, through film, strategy and design. This guide is a distillation of that work. We want to help more good people say things that stick.

Download the guide

It’s completely free, and you can grab your copy here:👉https://www.jhpvisuals.co.uk/howtoguide

No jargon. No guilt trips. Just clear, honest storytelling that works.