CASE STUDY
I2 Analytical Company Film
I2 Analytical
A company explainer film designed to simplify complex technical services, build trust, and position I2 Analytical as a leader in environmental science.
The Challenge
I2 Analytical needed a clear way to communicate what they do after investing in a new laboratory. Their services are highly technical, making it difficult to explain value clearly to clients and stakeholders.
Our Approach
We focused on a people-first storytelling approach, using interviews with the I2 team to bring out personality, culture and credibility. This was supported by strong visual storytelling of the laboratory environment and workflows, helping translate complex processes into something clear and engaging. The aim was to balance clarity of services, strength of team and confidence in capability within a format that could be used across multiple touchpoints.
Project Impact
Ability to simplify complex technical services
Strong interview-led storytelling
Efficient production with minimal disruption
Content that supports marketing, sales and recruitment
Deliverables
Core company explainer film
Supporting short-form edits for web and social
Visual content showcasing the laboratory facility
Single-shot drone fly-through of the site
Interview-led storytelling content
Results
Clear and confident positioning of the business
Improved ability to communicate services and value
Strong differentiation from competitors
Engaging, accessible content for clients and stakeholders
What this demonstrates
Ability to simplify complex technical services
Strong interview-led storytelling
Efficient production with minimal disruption
Content that supports marketing, sales and recruitment
Testimonial
"Working with JHP Visuals was fantastic. They were creative and easy to work with, bringing new ideas and making sure our team’s passion came through in the final film."
Lez Jones, I2 Analytical
