CASE STUDY
Martin Moran Foundation Partnership
Martin Moran Foundation
A long-term film partnership capturing impact, helping communicate real stories, build trust and support fundraising and engagement.
The Challenge
The Martin Moran Foundation supports young people facing barriers to accessing the outdoors, delivering experiences that have a lasting impact on confidence, direction and opportunity. Communicating this impact is complex, involving personal stories, sensitive backgrounds and outcomes that go beyond simple metrics.
The challenge was to create films that authentically represent young people’s experiences, clearly communicate impact to supporters and funders, and build long-term engagement and trust in the charity.
Our Approach
We developed a consistent, people-first storytelling approach over a five-year partnership. Each film is built around real voices and lived experiences, supported by cinematic visuals that capture the scale and emotion of the mountain environment.
Filming is handled with care and sensitivity, ensuring young people feel comfortable and respected throughout the process. This approach balances powerful storytelling with clear communication, creating content that is both impactful and appropriate for the audience.
Project Impact
The films have become central to how the Foundation communicates its work, engages its audience and demonstrates impact. They are used across digital platforms, social media, events, funding applications and donor reporting, helping to increase engagement, strengthen relationships and support fundraising activity.
Deliverables
Annual programme films
Participant story films
Campaign and fundraising films
Social media content and short-form edits
Ongoing content across multiple campaigns
Results
14+ films produced
7,466+ YouTube views
55% increase in social media engagement
5-year ongoing partnership
What this demonstrates
Ability to tell sensitive, real stories with care
Long-term content strategy and partnership delivery
Strong audience engagement and impact storytelling
Content that supports fundraising, awareness and growth
Testimonial
“The JHP Visuals team have a rare ability to balance clear communication with powerful storytelling. Each film explains what we do in a simple and accessible way, while also bringing in perspective, emotion and a strong sense of purpose. The result is content that not only looks beautiful, but genuinely connects with people and encourages them to take action.
The impact of their work has been huge for us. We’ve seen a noticeable increase in engagement, stronger connections with our audience and a real uplift in donations. Their films have played a big role in shaping how our Foundation is understood and supported.”
Hazel Moran, Martin Moran Foundation
