The Dragons Back Race 2024

JHP Visuals captured the iconic Dragon Back race, renowned as ‘the world’s toughest mountain race.’ Spanning 380km over six gruelling days, this legendary multi-stage footrace takes competitors from the historic Conwy Castle in the north to the iconic Cardiff Castle in the south. We produced a series of daily narrative marketing films throughout the Dragon Back race, complete with custom graphic elements and logo sequences. We also managed on-site footage processing, categorisation, and archiving. Post-event, we delivered a suite of social assets optimised for web, live events, and social media, bringing the race’s epic story to life for audiences everywhere.